Managing Director, Consumer Insights Division, BDS Analytics
Linda is a recognized expert on consumer marketing and market research with a specialization in products offering wellness benefits. She has often been described as bringing “the voice of the consumer” to business strategies.
She am the founder of two marketing research companies: HealthFocus International and EcoFocus Worldwide. She works with state, national, and multi-national companies linking consumer attitudes with product benefits to successfully meet the toughest brand and growth challenges.
Her experience includes research and consulting for the food and beverage companies Campbell's, Coca Cola, Danone, Kellogg’s, Kraft, Nestle, PepsiCo, and Unilever; the supplement/pharma businesses Centrum, Ross Labs, and Pfizer; the retailers GNC, Walmart, Wegmans, and Whole Foods; the American Heart Association, the American Dietetic Association; and more.
She was Director of the Rodale Press Test Kitchen for Prevention, Men’s Health, and other magazines for ten years. She has contributed to numerous cookbooks, and trained master chefs at Campbell’s on natural foods and cereal scientists at General Mills on ancient grains.
She has a Bachelor of Science degree in Food Science from the University of Arizona. She has long held interests in the culinary arts, functional nutrition and nutritional biochemistry.