The Weekly Spoon for 05/05/17 : Whirlpool Acquires Yummly: PicoBrew Seeks Kickstarter Record; Scripps Scoops Up Food Media Startup

This was the week of acquisitions in the smart kitchen and food media space, capped off by the news that appliance giant Whirlpool acquired food and recipe website Yummly

Whirlpool has spent the last several years working out a smart kitchen strategy, first partnering with food data platform startup Innit and then pivoting to pursue its own technology ecosystem. At CES, the company announced new interactive features to its connected appliances and Yummly's database of recipe content will certainly help make these offerings more robust. 

Interestingly, the Whirlpool/Yummly deal demonstrates how messy the early stage of a market can be, with various players shuffling around from Whirlpool, Innit, Yummly and previously acquired by Yummly startup Orange Chef. Our piece on the deal is worth a read.

Also not to be missed in this week's newsletter is more acquisition news: Scripps Network, owner of Food Network, Cooking Channel and HGTV, scooped up food media startup Spoon University

In other startup news, Smart Kitchen Summit 2016 Startup Showcase alum Flatev successfully raised over $130k to bring their artisanal tortilla maker to life and PicoBrew added another stretch goal to try and become the largest food Kickstarter in history.

Big things are ahead for the Smart Kitchen Summit - we're about to announce an amazing slate of speakers and partners for the 2017 event. (If you can't wait, take a sneak peek at the beginning of our rockstar lineup.) And - good news for our subscribers - in addition to our early bird ticket pricing, you can save even more by using code SPRING to get 25% off of any ticket price. 

Simply use this link which has the discount automatically applied, or go to the SKS17 website and use the code SPRING at checkout.

Do you rely on The Spoon for all your kitchen and food tech news? We'd love you to help us spread the word and forward to your friends to subscribe.  They (and you) can catch up on past issues here.

Happy Friday!


The Spoon

Analyzing the future of food, cooking & the kitchen.

In the 05/05/2017 edition:

Podcast: Here’s A Fresh, Hand-Squeezed Podcast For Your Enjoyment

By Michael Wolf on May 05, 2017 08:10 am
This week’s guest is Home:On’s Richard Gunther. Richard and I discuss the Bloomberg story about Juicero that showed you can bypass the company’s $400 juicer and squeeze the Juicero packs with your hands. We also talk about the ongoing story of Ring’s acquihire of Zonoff, the acquisition of iDevices by Hubbell, IKEA’s smart lights, and Samsung investment […]
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Whirlpool Buys Yummly In Effort To Bolster Smart Kitchen Strategy

By Michael Wolf on May 04, 2017 10:06 am
This week Whirlpool announced their intention to acquire Yummly, one of the Internet’s biggest food and recipe sites. The acquisition comes as part of Whirlpool’s effort to accelerate its development for the smart kitchen of the future. At CES this year, the company announced new cooking automation features for its lineup of smart appliances, including […]
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Flatev Extends Expert Tortilla Making to the Masses

By Allen Weiner on May 04, 2017 06:12 am
As food cultures blend into a culinary melting pot, staples such as savory tortillas have become a frequent fixture in homes, regardless of their heritage. A $4 billion business, tortillas are generally purchased at a supermarket, bakery or ethnic grocer as most home cooks lack the skill and equipment to create warm, soft pillows of […]
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Scripps Networks Buys Online Food Content Startup Spoon University

By Ashley Daigneault on May 03, 2017 02:36 pm
Scripps Network acquires online food content platform Spoon University for an undisclosed sum to push further into the digital media space.
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PicoBrew Adds PicoFerm In Effort To Become #1 Food Kickstarter

By Michael Wolf on May 02, 2017 07:45 am
Today PicoBrew announced a new stretch goal in an effort to become the #1 food Kickstarter campaign of all time.  The new goal features the PicoFerm, a web-connected fermentation monitor that lets brewers monitor the status of their fermenting beer. The reigning food champ is Anova, which has held the top spot ever since its highly successful Kickstarter […]
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Wanna Sous Vide Some Bacon? Smart Kitchen Data Shows You’ll Do It On Saturday

By Michael Wolf on May 01, 2017 10:38 am
I don’t know about you, but Sunday evening dinner at my house usually means something simple like sloppy Joes, tacos or even the occasional brinner. But not everyone mails it in when it comes to the end of the weekend meal. According to data gathered by ChefSteps, which recently reached the milestone of a million meals cooked by users of their […]
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Is Meal Kit Delivery Finally Turning The Corner on Profitability?

By Amy Cravens on May 01, 2017 09:38 am
If you were ask someone like Fabian Siegel, meal kits are the future of consumer food buying. According to the founder of Marley Spoon, “Supermarkets will be replaced. Amazon will take care of the pantry; meal kit delivery services will take care of the what we are cooking tonight.” Ignore for a moment that Siegel is most […]
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