Q&A With NXP's Dan Viza
Today's Q&A is with Dan Viza, the Director, RF Heating Products at NXP Semiconductors.
SKS: What problem is your company trying to solve that current kitchen or food industry technology doesn’t?
Viza: You can put a lot of technical jargon around what we are doing but at the end of the day, we are working to deliver capability that allows for a level of automation in the cooking process while also striving to match or improve the quality of the outcome. The whole process of sourcing, storing, preparing, and cooking can be a labor for many of us, even those who find enjoyment in cooking, when time constrains us. Bringing elements of automation can help reduce the time needed and at the same time help deliver an outcome that is more deterministic.
SKS: How has technology in the kitchen changed over the last decade and where is it headed?
Viza: I think the last 2-3 years has seen more adoption of technology in the kitchen than the 7 years prior to that. We’ve seen incremental changes in appliance electronics like touch based controls and interfaces, and the addition of connectivity to appliances. Now we are seeing the availability of useful services to leverage those connected end points, as well as the emergence of software stacks and protocols for interacting between devices and cloud services. This is affecting the sourcing of goods, the inventory management of our kitchens, and the automation of our inventory and cooking processes.
SKS: Tell us about an important “a-ha” moment in creating your product or growing your business.
Viza: We have had several “a-ha” moments along the way that have given us confidence we are on the right track. This includes validating our performance capability in meeting efficiency and controlling the cooking energy, customer interest in use of our solid state cooking solutions, and the overall increase in companies investing in the smart kitchen appliance space. NXP offers a span of solid state cooking solutions with the components, modules and reference design to enable our customers to implement in end products. Visit http://www.nxp.com/RFcooking for more details.
SKS: What do you see as a potential pitfall or challenge that the smart kitchen industry will face as it continues to grow?
Viza: We will likely see challenges that have faced other markets and applications as the emergence of new technologies and solutions evolve. These include higher initial costs for hardware or solutions that only early adopters may be willing to pay, complexity in products or services that may confuse or limit consumer adoption, and proliferation of competing alternatives or lack of de-facto standards which can limit adoption due to lack of interoperability.
SKS: What’s your go-to gadget or product in the kitchen that you can’t live without?
Viza: My coffee/espresso maker. Can’t start a day without it.