Yummly Meets Orange Chef at SKS, Marriage Ensues

On the night before the Smart Kitchen Summit, we had a speaker's dinner at a place called The Vude. It was a fun night, with lots of good food, a little too much wine, and great conversation between folks that, for the first time, had a chance to come together to talk shop about this interesting new industry that was beginning to form. 

When it came time to make a toast, one of the things I said was I hoped that folks would look back in a decade and remember the relationships they formed at the Summit and would see how it changed their business and even their lives.  I even suggested that maybe some of them would work together, through partnerships, deals and even acquisitions.

Well, as it turns out, it wouldn't take a decade for the last one to happen. I got an email this morning from Santiago Merea that said that his company, The Orange Chef, is joining Yummly and that he would become the company's Chief Revenue Officer.

The analyst in me wants to break down the deal and look at the why, but I'll leave that for another post. Instead, I just want to say how gratifying this is. After all, while there are lots of reasons to create a conference, the number one reason for me was to get people together in a place where they can talk, exchange ideas, and possibly help the industry move forward a little bit. Since the Summit, I've gotten lots of emails and had many phone calls where people have told me they're now talking to a company about working together, exploring new possibilities. And now, we have our first marriage of two companies resulting from the Smart Kitchen Summit.

How cool is that?

After taking a month or so off and catching up on the rest of our business that was neglected just a little from putting on the Summit, we're back to planning for next year. We're looking at having SKS 2.0 in the fall - likely late October this time so not to overlap with the Presidential Election - and we're also planning other potential events. One will be a happy hour with a partner at CES focused on the connected kitchen, and another will be a mixer at SXSW in March put on by NextMarket and Smart Kitchen Summit.

We'll also transition this blog to curating news more regularly around this space, as well as sharing some of our own original analysis.

We'd love to talk to you about being involved in some way as speaker, sponsor or just coming and networking with your peers. Email us if you'd like to be involved and see if you can help move the industry forward!

Mike WolfComment