Don't Brick My Fridge
What happens when we get to a world of connected kitchen devices? Specifically, there are all sorts of issues (good and bad) around consumer support, product longevity, brand interaction, replenishment, etc., that will shift. At the same time, existing sales channel and interaction paradigms with consumers are largely built around the world of non-connected products. What happens when the fridge gets the appliance equivalent of the Blue Screen of Death? Also, are these products secure and do they protect consumer's privacy?
Panelists: Joe Britt, CEO, Afero; Cristian Ionescu, Renesas; Chris McGugan, Head of Innovation & Kenmore, Sears; Jonathan Cobb, COO, Ayla Networks; Moderator: Richard Gunther, Universal Mind & Home:On Podcast