Building a Modern Appliance Company in the Age of the Connected Kitchen

Brands in the kitchen have a choice to make: just do what's worked in the past or embrace the future. Founded nearly a century ago, Vitamix has established itself as one of the premier brands in the countertop blender market, but faces a rapidly changing marketplace amid shifting consumer diets, technology innovation and a shifting retail environment. Vitamix COO Tony Ciepiel will talk about how Vitamix looks to chart the future while staying true to a brand's core value proposition established over nearly a century.

Tony Ciepiel, Vitamix

Allen Weiner, The Spoon

Mike WolfComment