Rupali Steinmeyer

Managing Director, Metadesign

Rupali Steinmeyer is Managing Director at MetaDesign San Francisco, a global brand consultancy with offices in Berlin, Dusseldorf, Zurich, Geneva and Beijing. For industry leaders and start-ups alike, MetaDesign uses the power of creativity to transform business for the better.

Rupali has consulted clients on strategic brand-building, design and communications trends, inter-cultural relations, and storytelling. They include Fisher&Paykel, Bosch Schueller, AT&T, American Airlines, Citibank, Haier, Midea, Munich RE, OPPO, Siemens, and Zhejiang Daily Press Group. Her experience in the mobility vertical for Audi, Volkswagen AG, Volkswagen Group China, HMC, Beiqi Motors, TVS Motor Company and Continental Truck Tires, together with the time she spent at Bombardier have equipped her with a broad expertise in mobility-related communications. Amongst the most visible brands she has worked for are those in retail (kitchen appliances, car dealerships, consumer electronics). Many of the brand engagements that she worked on have been recognized with awards such as reddot design, iF communication design, German Design Award, and Rebrand 100. 

Rupali regularly speaks at conferences. The stories she shared at the TEDx Talk in Beijing, and the Creative Morning in Berlin are amongst her favorites. Rupali also engages students on a variety of business and communications topics (Pune University, Tsinghua University, Communications University of China, University of Maine, Syracuse University).