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Merril Gilbert

Co-founder, TraceTrust

The catalyst of creative development and investment for everything food and beverage, Merril leverages 25 years of experience to guide companies from development to launch of innovative new products, establish brand identity, and grow categories. Always at the forefront of emerging trends on the future of food, technology, health and wellness, the recent expansion of legal Cannabis became the next frontier. As a leader and advocate for food safety and transparency, Merril is the co-founder of TraceTrust, and A True Dose™ seal of excellence, a third-party dose certification program, providing cannabis edible manufacturers with a validated dosing methodology to provide the highest quality products to their consumers and distribution partners.