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Dochul Choi, Ph.D.

SVP, Global Business and Technology Strategy, Digital Appliances Business, Samsung Electronics Co

Dr. Dochul Choi, Senior Vice President for global business and technology strategy, at Samsung Electronics, is based in Samsung office in Pine Brook, New Jersey, USA. He oversees business growth opportunities and product development activities for Samsung’s HVAC and appliance business, including air conditioners, refrigerators, washing machines, cooking ranges and vacuum cleaners. He also provides strategic advice to business and R&D executives on future innovations and emerging technologies to achieve disruptive business goals.

Dr. Choi’s responsibilities also include government affairs, global standardization and regulatory activities as well as trade association activities for Samsung household appliance division. Dr Choi serves as the treasurer and board of director of AHAM (Association of Home Appliance Manufacturers in USA) and a Steering Committee Member of APPLiA (Home Appliance Association in Europe) and EPEE (European Partnership for Energy and the Environment).

Prior to his current position, he was the head of Samsung Home Appliance Research Center, and Chief Technology Officer of Digital Appliances Business Division. He was responsible for global product development activities, business development, and also commercialization of appliances and core components for the division.

Before joining Samsung in 2004, he was with United Technologies Research Center as a Research Fellow, conducting pioneering research in computer simulation and modelling for applications in military and civil aviation. During his UTC tenure, he served as an Industrial Fellow at Massachusetts Institute of Technology.

He also worked at AVCO Research Laboratory, TEXTRON, as a Principal Research Scientist. Before coming to the US for the graduate study, he was a Senior Research Scientist in Korea Atomic Energy Research Institute in Seoul, Korea.

He earned his PhD and MS degrees in Mechanical Engineering from the Pennsylvania State University in State College, Pennsylvania.