Brendan Anderson

Global Vice President, Marketing & Product Management, Char-Broil

Brendan is the Global VP of Marketing and Product Management for Char-Broil, where his consumer-first approach and focus on digital marketing has fueled Char-Broil’s significant growth in sales and profits. Brendan is responsible for managing base business lines, including the launch of innovative outdoor BBQ products, as well as overall marketing for the Char-Broil and Oklahoma Joe’s brands. He has led the establishment of new global brand equity guidelines, advertising campaign, and long-term new product roadmaps to ignite future growth of the business.