Vice President, Consumer and Brand Strategy, Allrecipes
Esmée, a leading digital food trends and technology expert, is a member of the core team that facilitated Allrecipes’ growth from early start-up to the world’s largest digital food brand with a global audience of 80 million cooks across digital, apps, print and broadcast media. With two decades of experience in marketing strategy, brand building, communications, and product innovation, Esmee spearheaded the creation of many of Allrecipes’ most successful partner integrations and customized marketing programs.
Prior to Allrecipes, Esmée spent time at Vivendi Entertainment managing home productivity brand marketing; at McCann-Erickson developing communications strategies for the Washington State Lottery, and at Nestlé USA developing communications to support new product launches. She has earned both gold and silver EFFIE Awards for her work.